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The HRMY deserved a bold introduction. For its launch, at SVD we explored a new concept blending fashion and design.
Read More...June12,2025
Some collections aren’t just meant to be worn. At SVD, we celebrated the adidas Originals x Willy Chavarria drop with an exclusive pop-up in Madrid.
Read More...May16,2025
May6,2025
Rooted in chicano imagery, Willy Chavarrias' label has become a platform for challenging conventions. His collaboration with adidas follows the same path.
Read More...April30,2025
Fashion history is full of silhouettes that break the mold and the sneakerinas are no exception.
Read More...April9,2025
Celebrating the launch of adidas Bad Bunny Ballerina with a Puerto Rico-inspired evening in Madrid.
Read More...April1,2025
March21,2025
March10,2025
February25,2025
Sound mind, sound body: Everything you need to know about the launch of the latest ASICS Gel-Kayano 20.
Read More...January9,2025