Founded in 1906 in Boston, New Balance has evolved from a small arch support company into a global leader in athletic wear, all while retaining their commitment to blend style and performance. Meet the New Balance 740 (U740PK2) – the quintessential trainers for both men and women this Summer 2025. Boasting an Ice Wine colorway, these kicks promise to brighten up your footwear game. Ready to step up? Get yours at SVD.

New Balance 740

The New Balance 740 trainers are a tribute to the tennis courts of the 80s and crafted for lifestyle wear, seamlessly blending retro vibes with modern aesthetics. A perfect pair for those looking to make a style statement without compromising on comfort, thanks to its supportive midsole and durable outsole.