Nike Total 90: The Return of a football icon
Words, SVD. Photography, Nike, Puma, adidas & SVD.
June 30, 2025.
The silhouette that defined an era
If there’s one sneaker that screams football nostalgia, it’s the Nike Total 90. First released in the early 2000s, this silhouette was built for fast-paced play, combining a bold and functional design. Football fans remember it as the boot of choice for stars like Luís Figo and Wayne Rooney. Now, two decades later, it returns as a lifestyle sneaker and as a clear symbol of a growing trend: the retro football influence on contemporary fashion.
With its signature asymmetrical toe box and eye-catching colourways — including the sought-after Metallic Silver and Bordeaux — this silhouette reimagines the original boot through the lens of modern streetwear.
The rise of retro-football in fashion and sneakers
Nostalgia, pop culture, and functionality: 90s football has found new life in today’s fashion landscape, giving rise to the retro-football aesthetic. In this revival, Nike’s Total 90 stands out with its updated technical design and heavy nostalgic appeal.
Other models like the Puma King Indoor or the Samba LT confirm that retro sneakers — for both men and women — are more relevant than ever.
Nike Total 90 and more retro sneakers, now at SVD
Whether for nostalgia or style, now is the perfect time to add the Nike Total 90 and other retro-football icons to your sneaker rotation. Browse our catalogue online or visit us in-store in Barcelona, Madrid and Dubai.
