New Balance, born in Boston in 1906, began as a humble arch-support maker aimed at improving shoe fit. They have since transformed into a global powerhouse, renowned for merging technology with style—where craftsmanship meets cutting-edge aesthetics.

Introducing the Kid's 740 Bungee Lace (PZ740SF), where sporty sophistication hits the playground. These sleek sneakers, dressed in an eye-catching Silver Metalic colorway, are the perfect accessory for the Fall/Winter 2025 season. Crafted with kids in mind, each stride reflects New Balance’s commitment to quality and comfort, making every adventure more stylish and comfortable. Whether it’s a day at school or a family outing, these sneakers complement their spirited lifestyle. Elevate the everyday; it’s what New Balance does best.