New Balance, founded in 1906, began as a manufacturer of arch supports in Massachusetts. With a focus on comfort and performance, they revolutionized the sneaker world by blending classic styles with innovative technologies, fostering a brand that champions individuality and expression.

Introducing the New Balance 740 (U740PP2), a standout in the sneakers category. Crafted for both men and women, this model is designed for a lifestyle that demands style and function. The Dusty Pink color captures the essence of the upcoming Fall/Winter 2025 season, while the Pink Taffy colorway adds a fresh, modern twist. Discover a blend of retro-inspired design and contemporary comfort with New Balance’s unique flair.