Born in Boston in 1906, New Balance began its journey as an arch support company, skyrocketing to fame with a vision of performance-enhancing footwear. Today, it marries innovation with a rich heritage to create timeless classics.

The New Balance 990 V6 Made in USA (U990WO6) is where style meets substance. This model, designed for both men and women, steps up the game in classic & retro sneakers. Showcasing a Light Mushroom colorway perfect for Fall/Winter 2025, it features the renowned ENCAP® technology, blending a polyurethane rim with a core of soft cushioning, ensuring unmatched support and comfort. This is a quintessential New Balance creation.