adidas for Bad Bunny: the DtMF tour arrives at SVD

Words, SVD. Photo, adidas, SVD.

May 20, 2026.

The DeBÍ TiRAR MáS FOToS World Tour is solidifying Bad Bunny as one of the most influential figures in contemporary entertainment. Between sold-out stadiums, historic records, and a cultural conversation that goes far beyond music, the Puerto Rican artist has turned every stop on the tour into an event of its own. Now, the exclusive merchandising created together with adidas for different tour cities arrives in Barcelona, Madrid, Lisbon, and Düsseldorf—all now available at SVD.

Bad Bunny: From the single “Soy Peor” to the world tour DeBÍ TiRAR MáS FOToS

Few artists have reshaped contemporary popular culture the way Bad Bunny has. Born Benito Antonio Martínez Ocasio in Vega Baja, Puerto Rico, he began uploading songs to SoundCloud while working at a supermarket before breaking through internationally in 2016 with “Soy Peor,” a track that transformed both the sound and aesthetic of Latin trap. Since then, his career has evolved at an unprecedented pace: collaborations with artists like J Balvin, Rosalía, Drake, and The Marías; globally defining albums such as X 100PRE, YHLQMDLG, El Último Tour del Mundo, and Un Verano Sin Ti; and songs that have shaped the last decade of urban music, from “Callaíta” and “Tití Me Preguntó” to “Moscow Mule” and “Me Porto Bonito”.

Beyond the numbers—which are historic in themselves—Bad Bunny has achieved something far more difficult: placing Spanish-language music at the absolute center of the global cultural conversation. He has been Spotify’s most-streamed artist in the world multiple times, the first Latin artist to headline Coachella, and one of the few musicians capable of connecting simultaneously with fashion, sports, and mainstream entertainment without losing his own identity. In parallel, his presence has expanded into fashion editorials, global campaigns, and collaborations with brands like adidas, helping define an instantly recognizable aesthetic that blends Caribbean references, sportswear, Y2K nostalgia, and contemporary sensibility. 

With DeBÍ TiRAR MáS FOToS, Bad Bunny opens a new creative chapter. The album—which, in 2026, became the first fully Spanish-language record to win the GRAMMY® for Album of the Year—explores themes such as memory, Puerto Rican identity, and the passage of time, while maintaining the musical eclecticism that defines his work. The project’s world tour began after the historic NO ME QUIERO IR DE AQUÍ residency at the Coliseo de Puerto Rico, a series of 30 concerts that gathered nearly half a million attendees and transformed the island into a cultural epicenter for weeks.

Now, the DtMF World Tour continues across international cities with a stage production where music, visual storytelling, and fashion operate as a shared language. During its stop in Spain, the tour will land at Barcelona’s Estadi Olímpic on May 22 and 23, before continuing at Madrid’s Riyadh Air Metropolitano on May 30 and 31. 

Exclusive Bad Bunny x adidas merchandising

To turn every stop into a lasting memory, Bad Bunny and adidas have prepared an exclusive merchandising capsule inspired by several cities on the tour, including Barcelona, Madrid, Lisbon, Düsseldorf, etc. The collection includes essential pieces such as heavyweight cotton T-shirts, hoodies, and tracksuit jackets decorated with graphic references to the tour and its European stops.

And there’s more…

The collaboration between Bad Bunny and adidas Originals continues to grow. A new surprise from the duo is coming soon to SVD… a pair of Ballerina x Bad Bunny sneakers in a very special shade of red. Stay tuned.