Red Hot Kicks. The Red Shoes Dominating the Season
Words, SVD. Photos, Nike, Asics, adidas, Puma & SVD.
September 10, 2025.
Red sneakers have become the boldest statement in today’s wardrobe. On runways, in fashion editorials, and on the streets, red is no longer just a secondary accent—it’s the main character. This season, it cements itself as the new neutral, pairing effortlessly with earth tones, beiges, or even soft greens, without ever losing its magnetism. At SVD, we wanted to capture that energy in our own selection: Red Hot Kicks, a curated lineup of models that set any look on fire with a single step.
The rise of red shoes and sneakers
The trend didn’t appear out of nowhere. Vogue recently pointed out that red sneakers are already the most wearable footwear of the fall, with the ability to elevate everything from a minimalist dress to a structured suit. The phenomenon responds to the need for pieces that balance boldness and versatility: a red pair fits seamlessly into both daily rotations and riskier outfits, always bringing character and freshness.
In our selection, the story unfolds through iconic silhouettes and unexpected collaborations. Puma reimagines the spirit of motorsport in an urban key with the Speedcat Ballet SD “For All Time Red”, a model that combines lightness and sensuality with a color that takes no half-measures. Next to it, adidas keeps retro alive with the Gazelle Low Pro Better Scarlet, proving that red Gazelles are now a streetwear essential. Football nostalgia hits with the Nike Total 90 White/Gym Red, a 2000s throwback bridging past and present. And among the more delicate proposals are the adidas Samba OG x Liberty London, with floral detailing over a deep scarlet—proof that red can also be sophisticated and poetic.
The strength of this trend lies not only in its visuals but also in how it speaks to different fashion scenes. From HOKA’s maximalist take with the Mafate Three2, to Asics’ technical approach with the US6-S Gel-Kinetic Fluent in a striking bright red. This experimental model, part of the brand’s most avant-garde line, blends high-performance running heritage with futuristic design: translucent materials, dynamic overlays, and a robust sole that make it the perfect hybrid between runway sneaker and technical shoe. Even classics like Nike’s Air Max Craze embrace red in a contemporary way, fusing pink and scarlet tones into a vibrant chromatic play.
At SVD, Red Hot Kicks gathers the best of this scarlet fever: from limited collaborations to archival reissues finding new life today. Because if red defines anything, it’s its ability to shift and adapt without ever losing intensity. Red sneakers are no longer a whim—they’re a style manifesto, and our selection is here to prove it.
